Privacy & Cookies Policy

Mark Antony & Sons Ltd  |  www.markantonyandsons.co.uk  |  Last updated: April 2025

1. Who We Are

Mark Antony & Sons Ltd (company number 13967138) is a professional floor sanding and finishing company registered in England and Wales. We are the data controller for personal data collected through this website, which means we decide how and why your personal data is used.

Registered address:
Onega House, 112 Main Road, Sidcup, Kent, England, DA14 6NE

Contact: info@markantonyandsons.co.uk
ICO Registration Number: [TO BE ADDED]

Note: ICO registration is pending. This field will be updated once the registration number has been issued.

2. What Personal Data We Collect

a) Contact form enquiries

When you submit an enquiry via our website contact form, we collect:

  • Your name
  • Your email address
  • Your phone number (if provided)
  • The content of your message

b) Cookies and tracking technologies

When you visit our website, we and our third-party partners may collect data automatically via cookies and similar technologies, including:

  • Your IP address
  • Browser type and version
  • Pages visited and time spent on our site
  • Referring website or search term
  • Advertising interactions (e.g. whether you clicked a Google or Meta ad)

This only happens with your consent, which you can manage at any time via our cookie banner (powered by Cookiebot).

3. How We Use Your Data and Our Legal Basis

Under UK GDPR, we must have a lawful basis for processing your personal data. The table below explains how we use your data and the legal basis we rely on for each purpose.

Purpose Data used Lawful basis
Responding to enquiries and providing quotes Name, email, phone, message Legitimate interests — responding to a business enquiry
Sending occasional marketing emails to existing clients Email address, name Consent (you may withdraw at any time)
Measuring website traffic and user behaviour IP address, browser data, pages visited Consent (via cookie banner)
Retargeting adverts via Google Ads IP address, browsing behaviour, ad interactions Consent (via cookie banner)
Retargeting adverts via Meta (Facebook/Instagram) IP address, browsing behaviour, ad interactions Consent (via cookie banner)

We will never sell your personal data to third parties or use it for any purpose not described in this policy.

4. Cookies

What are cookies?

Cookies are small text files stored on your device when you visit a website. Some cookies are essential for the site to work; others collect information about how you use the site or show you relevant advertising.

How we use cookies

Our website uses cookies from the following providers. Non-essential cookies are only placed on your device if you give your consent via our cookie banner (powered by Cookiebot). You can change your cookie preferences at any time by clicking the cookie settings link in the footer of our website.

Cookie Provider Purpose Category
CookieConsent Cookiebot (Cybot A/S) Stores your cookie consent preferences so we don't ask on every visit Strictly Necessary
_ga, _ga_* Google Analytics Distinguishes unique users and sessions; measures how visitors use the site Analytics
_gid Google Analytics Distinguishes users; expires after 24 hours Analytics
_gcl_au Google Ads Stores and tracks conversions from Google Ads campaigns Marketing
_gcl_aw Google Ads Tracks which ad click led to a website visit Marketing
_fbp Meta (Facebook) Used by Meta to deliver and track advertising on Facebook and Instagram Marketing
_fbc Meta (Facebook) Stores the last ad click attribution for Meta advertising Marketing

Withdrawing consent

You can withdraw or change your cookie consent at any time using the cookie settings link in the website footer. You can also block or delete cookies via your browser settings — please refer to your browser's help documentation for instructions. Note that blocking certain cookies may affect the functionality of the website.

5. Sharing Your Data with Third Parties

We share data with the following third parties in the course of operating our website and business. We only share what is necessary, and we require all third parties to respect the security of your personal data.

Google LLC
We use Google Analytics to understand how visitors use our website, and Google Ads for retargeting advertising. Google may process data on servers outside the UK. Google participates in the EU-US Data Privacy Framework and implements Standard Contractual Clauses for UK transfers. Learn more at policies.google.com/privacy.

Meta Platforms, Inc.
We use the Meta Pixel to measure the effectiveness of advertising on Facebook and Instagram. Meta may process data on servers outside the UK. Meta participates in the EU-US Data Privacy Framework and implements Standard Contractual Clauses for UK transfers. Learn more at facebook.com/privacy/policy.

Cybot A/S (Cookiebot)
We use Cookiebot to manage cookie consent on our website. Cookiebot logs your consent choices. Learn more at cookiebot.com/en/privacy-policy.

We do not share personal data with any other third parties unless required to do so by law, or to protect our legal rights.

6. How Long We Keep Your Data

We keep your personal data only for as long as necessary for the purposes described in this policy:

  • Enquiry and quote data (contact form submissions): up to 6 years from the date of last contact, in line with our contractual and legal obligations
  • Marketing email contact details: until you withdraw consent or unsubscribe
  • Cookie consent records: 12 months from the date consent was given or withdrawn
  • Analytics data: up to 26 months (Google Analytics default retention period)

When personal data is no longer needed, we securely delete or anonymise it.

7. Your Rights Under UK GDPR

Under UK data protection law, you have the following rights:

  • Right to access — you can ask for a copy of the personal data we hold about you
  • Right to rectification — you can ask us to correct inaccurate or incomplete data
  • Right to erasure — you can ask us to delete your personal data in certain circumstances
  • Right to restrict processing — you can ask us to limit how we use your data
  • Right to data portability — you can ask for your data in a machine-readable format
  • Right to object — you can object to us processing your data based on legitimate interests
  • Right to withdraw consent — where we rely on consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal

To exercise any of these rights, please contact us at info@markantonyandsons.co.uk. We will respond within one month. We may need to verify your identity before we can act on your request.

8. International Data Transfers

Some of our third-party providers (Google, Meta) may process your data outside the UK. Where this occurs, we ensure appropriate safeguards are in place — such as the UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses — to protect your data to a standard equivalent to UK law.

9. Data Security

We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data from unauthorised access, loss, or misuse. While no transmission over the internet is completely secure, we take all reasonable steps to protect personal information you send to us.

In the unlikely event of a data breach that poses a risk to your rights and freedoms, we will notify the ICO within 72 hours and inform you without undue delay where required to do so.

10. Marketing Communications

We occasionally send email communications to past or existing clients about our services. We only do this where you have given consent, or where we have an existing client relationship and you have not opted out.

You can opt out of marketing emails at any time by replying to any email with the word UNSUBSCRIBE, or by emailing info@markantonyandsons.co.uk.

11. Changes to This Policy

We may update this Privacy & Cookies Policy from time to time to reflect changes in our practices, technology, or legal requirements. The most current version will always be published on this page, with the date updated at the top.

We encourage you to check this page periodically. For significant changes, we will take reasonable steps to notify you.

12. How to Make a Complaint

If you have concerns about how we handle your personal data, please contact us first at info@markantonyandsons.co.uk — we will do our best to resolve any issue promptly.

If you remain unsatisfied, you have the right to lodge a complaint with the UK's data protection regulator:

Information Commissioner's Office (ICO)
Website: ico.org.uk
Helpline: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF


© 2026 Mark Antony & Sons Ltd. Registered in England & Wales: 13967138. 
HQ: The Town Hall, Civic Way, Tunbridge Wells, Kent, TN1 1RS
Registered business address: Onega House, 112 Main Road, Sidcup, Kent, England, DA14 6NE
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